Lucky Charms Frosted Toasted Oat Cereal with Marshmallows, 422g

Product Information

S. patent number 3,607,309, filed November 1, 1968, and assigned September 9, 1971, for "preparation of marshmallow with milk solids"), [4] with the patent grant now assigned to Kraftco Corporation.

When liquid is added to the cereal, the sugar in the marshmallow dissolves and the shape of a skeleton key appears "as if by magic".In September 2022, the FDA said it found no pathogen or cause behind 558 self-reported cases of illness “despite extensive testing for numerous potential microbial and chemical adulterants. Photograph: Gene J Puskar/AP The FDA is investigating as thousands complain of illness they say is linked to Lucky Charms. NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. The recipe for the cereal remained unchanged until the introduction of a new flavor: Chocolate Lucky Charms, in 2005.

It was described by General Mills as "a sprinkling of multicolored sugar on a white rainbow marbit". Piggy banks and plastic watches were introduced as cereal box send-away prizes as a marketing tactic to increase sales. In 1999, the moon shape marshmallows were modified with the addition of the yellow curve line for a limited time. Lucky’s father was a wise man who saw that it was his destiny to bring magic from his planet to the actual world.

Lucky is a witty, playful, and mischievous leprechaun who lives somewhere beyond the rainbow in a lovely woodland.

For an advertising campaign in May 2017, General Mills announced they would be promoting 10,000 boxes of cereal that contain only marshmallow pieces. In April 2022, the FDA opened an investigation into whether Lucky Charms was making people ill after receiving reports from over 100 people that it caused nausea, vomiting and other symptoms. An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets.Hearts, Stars and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons!